AVEDA Charleston Concept Salon | Lordis Loft Salon and Spa | 310 King Street, Charleston SC 29401

Our Team


Linzie A. Davis-Paddock (Owner / Stylist):

Linzie Davis-Paddock

Finds comfort in her deeply planted Southern roots, while she was born and raised in Seattle, the South has always been her heart.  Charleston is an amazing city and an amazing place to live.  Most people try to make it through their daily lives, but here in the Holy City we live life by a different set of rules.  Her passion for this industry is one that she developed at a very early age.  Linzie thrives on making people beautiful by giving them exactly what they’ve always wanted… she believes that attention to detail is of the utmost importance and wants all of her guests to be satisfied, feel rejuvenated and most of all beautiful about themselves and about their lives.


Lacy C. Rash (Stylist):

Lacy Rash

After six years of working in the industry Lacy’s love and passion for the art of hair has never withered.  At a very young age she knew this was her dream.  Beauty isn’t just about the process of putting color pallets together or the act of cutting hair, but it’s really about the way in which we are blessed with the opportunity to transform a person’s entire perspective and self-image.  Lacy has extensive training in coloring, cutting and makeup application, skin and nail services.  She never tires of the new possibilities and ideas that arise on a daily basis.  She is excited about her career and is excited to meet you.


Sarah Widener (Stylist):

Sarah Wildener

Sarah is an Atlanta native. Moving to Charleston was a dream come true for her. She is an expert in color, cutting, makeup, and waxing services. She is able to provide over 4 years of experience in the bridal and beauty industries. She has studied Wella, Redken, and Paul Mitchell before ultimately decided to pursue her work with Aveda.


Daisy Sanchez (Stylist):

Daisy Sanchez

Daisy is a California native who began her career at age 16 by doing bridal updos and makeup for family and friends. By age 17, Daisy pursued and earned her cosmetology license and began working with Aveda and Paul Mitchell brands. She has taken continued education courses both in the US and overseas and considers herself to be a “perfectionist” when it comes to creating the perfect individualized style.


Alexis Robles (Massage Therapist):

Alexis Robles

Alexis was born and raised in Charleston, a true native to the Low Country. She has been a licensed Massage Therapist since 2009, and is Nationally Certified through the Board of Therapeutic Massage and Bodyworks. Her work experience includes, but is not limited to working in high-end spas, personal massage sessions to focus on specific needs of clients, events and has been hired by other professional businesses around the Charleston area to employ her services. She has been practicing a wide variety of modalities including; Pre-natal, Sports, Therapeutic and Hot Stone massages along with Swedish and Deep tissue massages and other body treatment processes. Alexis truly believes in the benefits of massage and has always loved impacting people in positive ways and believes massage is one of the best gifts that can be given, not only to help in balancing one’s mind and body, but the overall healing affects massage can provide. She is a wonderful addition to our team with her vast knowledge, expertise and passion.


Carly C. Petrus (Stylist):

Carly Petrus

Carly was born and raised in Northern Virginia, but she has been grateful to call the Low Country home for the past 10 years. Being able to pursue her passion as a hair stylist in the heart of Charleston is a dream come true. She sees the beauty in every person who sits in her chair and loves collaborating with her clients to create the perfect look. Whether for a formal occasion or a standing appointment every month, Carly's energy and sense of humor will make you feel like you are just having an afternoon catching up with a friend. After five years of experience as a stylist, Carly specializes in highlights and lowlights and continues to learn the latest trends and techniques. In her time away from the salon, Carly is happiest near the water.


Traci Clark (Stylist):

Traci Clark

Originally from the Pacific Northwest, Traci has moved to the South and has loved it from the start. She has always been interested in Hairstyling and has been doing hair on family and friends since she was young. She attended the Aveda institute and has been working exclusively with Aveda throughout her career, for the last 4 years, and the mission of Aveda really rings true to her. Not only is she focused on the style and beauty of others, but also taking care of the environment and the communities involved with Aveda around the world. Traci has had many continuing education classes in haircutting and color. Her heart really lies in edgy, creative, bold, and classic styles. She is most interested in color and cutting, but really is passionate about creating a style for someone that they love, and bringing out the best in them. Therefore encouraging the building up their beauty, inside and out is what she cares about most.


Dana Nuriyev (Stylist):

Dana is a licensed cosmetologist and massage therapist. Dana started out in the world of beauty as a makeup artist for Dillard’s in Charleston over ten years ago. She soon realized that she had such a love for helping people with their skin care needs and headed to the Charlotte Aveda Institute for a cosmetology degree. Dana’s education at Aveda was a springboard for her love for Aveda’s product life and her holistic approach to self-care. Dana also became a massage therapist in order to help clients in all aspects of taking care of their mind, body and hair. To Dana, the most important aspect of taking care of the hair is to maintain or bring back the integrity of the hair. She loves to cut all kind of hair but is an expert at cutting fine hair, pixie cuts and bobs. Dana loves to create natural looking highlights and can design a look for you. Dana has a wealth of knowledge about the Aveda product line and will customize a facial just for you, with the added benefit of a great massage! Dana has been told that she has magic hands and gives a wonderful, relaxing massage but also she is highly trained in anatomy and can assist you with specific disorders and pain relief.


Shantal Moralez (Stylist):

Shantal was born raised in Tennessee and has been a resident of the Holy City since 2010. Shantal graduated from The Art Institute of Charleston with a Bachelors degree in Fashion Retail/Management. She has always had a passion for making people feel confident and beautiful. She later went on to to fulfill her passion for beauty with Aveda where she specializes in cut/color . Shantal places high value on listening to her clients and understanding their wants and needs. With her fashion background she will ensure you leave looking and feeling like the rockstar you are!


Alana Lipscomb (Stylist):

Alana Lipscomb

Bio Coming Soon


Melissa (Stylist):

Alana Lipscomb

Melissa is a Charleston native and has always had a passion for the hair and beauty industry. She grew up watching her mother do hair and fell in love with Aveda when her mother opened an Aveda concept salon in West Ashley years ago. She graduated with highest honors in her field and has furthered her education by attending creative color classes with Ian Michael Black, as well as updo classes with Martin Parsons. She also specializes in men’s cuts, textured hair, and makeup artistry. She is very passionate about giving back to the community and enjoys volunteering hare care services each year at Stand Down for Homeless Veterans. In her free time she enjoys spending time with her children, exploring nature for inspiration, and learning new trends and techniques in order to offer her guest all of the latest styles in addition to all the classics with a unique twist.

Last updated: November 19, 2015